- Here the English Version of the Brief. Sotto la versione Italiana del Brief -

How to be an “Eco Fashionista” in the everyday life? Best graphic answers worth €3.000 Prize pot!

Fiat throughout 2010 continues to be the most environmentally friendly and innovative brand in Europe.

Fiat presents 500 TwinAir, the first 2-cylinder car bringing tangible benefits for the environment and for owners:

1) reducing carbon emissions up to 30%

2) less fuel consumption

3) equivalent high performance characteristics of a 4-cylinder engine

4) original outlook thanks to its new pale Blue Shade

Already one of Europe’s most popular cars, driving a 500 TwinAir means living an “Eco Fashion” Icon.

Fiat and Vogue have joined forces to present the 500 TwinAir at one of the most awaited events of the year: “Fashion’s Night Out”,

intended to animate the streets, the crowd, allowing anyone to meet designers and celebrities making a night for the fashion world a place to share innovative ideas. All this on the 9th September in Milan.

FIAT and Vogue seek your talent to help promote the launch in a unique way.

The question they ask you is:

how to interpret the “Eco Fashion” style in the everyday life?

From now on, driving a 500 TwinAir or riding a 500 bike – POP or Lounge model, the folding bike that has been custom made to go in the boot of the Fiat 500!

FIAT and Vogue request you to answer the question graphically, by creating an ArtDesign that can be printed on bike helmets, which represents an “Eco Fashion” style and which fits the image of an icon like the Fiat 500.

Moreover we must not forget helmets are soon going to be mandatory when on the pedals!

Prize pot € 3,000 euros and designer’s visibility!

First prize:

The best ArtDesign will be selected and acquired by FIAT, receiving a prize of € 2,000. The associated graphics will be printed on bicycle helmets on display and available to purchase in some 500 TwinAir cars, strategically located in Milan on the evening of September 9th. The helmets will be produced in limited edition, and some will be autographed by designers and other celebrities. The proceeds will go entirely to charity for the “Adopt a tree” scheme.

Second and Third Prize:

Two prizes of € 500 each for the second and third best designs, selected and acquired by FIAT to be printed on additional bicycle helmets or to be used for other types of marketing and communications.

Download kit for all technical details and Uploads open July the 29th at Shicon.com

Meanwhile you have all the elements to start development a graphic design around “Eco Fashion” concept.

Remember to insert in the ArtDesign the two logos, 500 and VOGUE.

“With 500 TwinAir the city would be a different story! Write it with us.”

Thanks,

FIAT..

- Qui la versione Italiana del Brief. Above the English Version of the Brief -

Come essere un “Eco Fashionista” nella vita di tutti i giorni? Le migliori risposte grafiche valgono un montepremi di € 3.000!

FIAT si conferma nel 2010 il brand più ecologico e innovativo d’Europa.

Nasce FIAT 500 TwinAir, la prima auto a 2 cilindri con vantaggi concreti per l’ambiente e per chi la possiede:

1) riduzione delle emissioni fino al 30%

2) notevole risparmio di benzina

3) garanzia di elevate prestazioni

4) originalità grazie al nuovo colore Azzurro Volare

Guidarla vuol dire vivere un’Icona “Eco Fashion”.

Dall’incontro di FIAT e Vogue nasce l’idea di presentare insieme la 500 TwinAir in uno degli eventi più attesi dell’anno: “Fashion’s Night Out”,

pensato per animare le strade, la folla, permettere a chiunque di incontrare stilisti e celebrities rendendo per una notte il mondo della moda un luogo innovativo di condivisione. Tutto questo il 9 settembre a Milano.

FIAT e Vogue cercano il vostro Talento per promuovere il lancio in modo unico.

La domanda che vi pongono è:

come interpretare lo stile “Eco Fashion” nella quotidianità?

Da oggi guidando una 500 TwinAir o una Bici 500 in versione Pop o Lounge, la bicicletta pieghevole realizzata su misura per il trasporto nel portabagagli della Fiat 500!

FIAT e Vogue chiedono quindi a voi di rispondere alla domanda graficamente, creando un ArtDesign che può essere stampato su caschetti da bici, che rappresenti uno stile “Eco Fashion” e che si adatti all’immagine di un’icona come la FIAT 500.

Del resto diventando obbligatorio non dobbiamo più dimenticare il casco quando siamo ai pedali!

€3.000 euro di Montepremi e Visibilita’!

Primo premio:

il primo ArtDesign selezionato e quindi acquistato da FIAT ricevera’ €2.000, e la grafica verra’ stampata sui caschetti da bici esposti all’interno di alcune 500 TwinAir adibite a “negozi” e situate in punti strategici di Milano la sera del 9 settembre. I caschi saranno prodotti in edizione limitata, e alcuni saranno autografati da stilisti e altre celebrità: il ricavato sarà interamente devoluto in beneficienza a favore del progetto “Adotta un albero”.

Secondo e Terzo Premio:

altri due premi da €500 l’uno per il secondo e terzo design classificati, selezionati e quindi acquistati da FIAT per un possibile futuro utilizzo sui loro mezzi di comunicazione.

Download kit per tutti i dettagli tecnici ed Upload dei design apriranno ufficilmente il 29 Luglio su Shicon.com

Nel frattempo avete tutti gli elementi per cominciare ad ideare una grafica che sviluppi l’ “Eco Fashion” concept.
Vi anticipiamo che andranno inseriti i due loghi, 500 e VOGUE.

“Con 500 TwinAir in città sarebbe tutta un’altra storia! Scrivila con noi.”

Grazie,

FIAT.

Look at this funny and simple idea by Heidi Borchers: a smashed soda or aluminum can becomes a funny cow, pig, bear … and for the other animals simple use you fantasy!

You simply need – Materials (for 3 animals):
3 aluminum soda or cola cans
Matte spray paint: peach, white, brown
Acrylic paints: peach, lavender, turquoise, rose, yellow, white, brown
Paintbrushes
Cotton swab (cotton removed from one end)
Scraps of felt: off-white, tan, brown, rose, red, black, pink, white
Aleene’s® Original Tacky Glue™
Scrap of black paper
1/8” diameter hole punch
2 (3/8”) wiggle eyes
1/16” wide satin ribbon: 1 (8″) length print
2 (1/2” diameter) brown bear eyes
Fine-tip permanent black marker
12” length of ¼” wide print ribbon
2 (1/4” diameter) black beads

And now have a look at the Heidi’s tutorial and start to create that with your kids

Alain Guerra and Neraldo de la Paz became a creative team in 1996. Their art is based on a combination of traditional disciplines and experimentation with dimension and the use of unconventional materials. For this sculputers and installations they used huge quantities of reclaimed textiles, in particular old ties: “Snakecharmer Portrait”.

Their figurative sculptures are always deeply ambitious in scale for the exceptional handicraft details and because they address difficult actual themes live violence, war, waste, consumerism….

Enjoy the amazing Guerra de la Paz website.

That’s the creative work of the young artist Kyle Bean: black and white Honda Fireblade suspended from one side of a set of scales, with a fully disassembled Fireblade balancing these out with its hundreds of parts hanging individually on wires of varying lengths. Window display in the world famous Selfridges department store on Oxford Street in London.

The display theme is ‘The Conservation of Mass’, with the displays cleverly and innovatively highlighting how matter cannot be created or destroyed, only transformed.

Below the video. Thanks to Honda & Kyle Bean for this great creative reusing idea!

Here the 2 cute ideas with the Tutorials from A Lemon Squeezy to create your own personal basket for cycling chic! You can use old clothes and stuff around to be 100% Eco Fashion Cool!

KIDS BASKET:

She writes: “My son D had his birthday on Wednesday. He wanted a bike basket. Walmart’s cheapest basket was $15.00, and with my sons being so close, I knew that my other one would eventually want one as well. So that’s why I decided to make one instead!” I give a pic of what you need to create this:

and then have a look at A Lemon Squeezy Home’s site for the tutorial details! But this is not finish:

VINTAGE BASKET:

“I remember finishing boy basket, and thinking how pretty it could be for a girl with a few changes. So I re-designed the entire thing to fit an adult vintage style bike. *This basket actually fits my son’s child size bike, so it doesn’t even have to be only for an adult bike!”

I give a pic of what you need to create this and then have a look at A Lemon Squeezy Home’s site for the tutorial details!

have a green life!

Look, how amazing is it? That’s from a collaboration between Mekanism and Space Invader in 2006: three unique and original skateboards covered by a mosaic of Space Invaders handmade from old magic cubes stickers!

It’s to late for buying this stunning limited edition, but it’s never to late for creating your own one! Thanks again to Mekanism and Space Invader for sharing this!

How to turn Modern Denim Skirt into Victorian Style to be Classic, Elegant and Sexy at the same time? Have a look and start to create by yourself! Be ReFashinoso!

Just open your wardrobe and start to do the same with your friends too. For any questions or if you get some old clothes but you have no idea about how to modify them please email to refashinoso@shicon.com

Then wait for Refashinoso Episode 16 Fashion Tutorial.
See you around

That’s the elegant idea from Neal Bridgens handmade from brass, copper and even oak: “yes it’s real, not femo or glue or paint or found parts, it’s all hand made using jewellers techniques — it should probably outlive me (not the iPod mind you). It’s not particularly for sale, I use it and rather like it, but I’m not against offers being made…Much to my surprise about 20 people a day come by to look at this. Thanks for your interest! ”
I love deeply love that!

Don’t lose more time: have a look at the Neal Bridgens’s site to keep the great work up!

With great pleasure FreeStyle Reloaded introduce you a new Italian Eco-Artist, Paolo Lo Giudice: “Who makes intellectual work usually, in his free time, needs a manual jobs to get off from a sedentary lifestyle. I started 10 years ago looking at the pieces of broken moto bikes from my sons, combined that with a passion for modern and contemporary art. Now I use plastic, wood, leather and metal who offers more possibilities of composition and it’s very challenge!”

“I wondered if when an object ceases its original function, automatically becomes a waste. I think that the end of the objects depends on the person who takes care of them. Personally I can recover and reuse things trying to give them a new aesthetic dimension thus prolonging their life cycle”.

In 2004 Paolo started with his first exibithion to bring his unique creations all around Italy and never stopped! To find out more have a look at FreeStyle Reloaded’s site or to Paolo Lo Giudice’s gallery.

See you soon,
Cristina Savi – FreeStyle Edition.

Dear everyone, today a selection of simple and trendy ideas about how to reuse denim to create a unique wallet! For same of them you can get the tutorial for free too, for other you can simply buy the wallet or get inspired! Have a look….

The first idea is by Dig’s Art: here just an image of what you can create and below the tutorial.

Here is the original idea from Your Guide to Green made from recycled/reclaimed denim jeans.

And here the idea from Instructables and on their website you can find the tutorial too!

Even one great wallet to create with your kids, idea and tutorial by Balancing Everything

And least, but no last the “skull wallet” by Quixotic