- Here the English Version of the Brief. Sotto la versione Italiana del Brief -

How to be an “Eco Fashionista” in the everyday life? Best graphic answers worth €3.000 Prize pot!

Fiat throughout 2010 continues to be the most environmentally friendly and innovative brand in Europe.

Fiat presents 500 TwinAir, the first 2-cylinder car bringing tangible benefits for the environment and for owners:

1) reducing carbon emissions up to 30%

2) less fuel consumption

3) equivalent high performance characteristics of a 4-cylinder engine

4) original outlook thanks to its new pale Blue Shade

Already one of Europe’s most popular cars, driving a 500 TwinAir means living an “Eco Fashion” Icon.

Fiat and Vogue have joined forces to present the 500 TwinAir at one of the most awaited events of the year: “Fashion’s Night Out”,

intended to animate the streets, the crowd, allowing anyone to meet designers and celebrities making a night for the fashion world a place to share innovative ideas. All this on the 9th September in Milan.

FIAT and Vogue seek your talent to help promote the launch in a unique way.

The question they ask you is:

how to interpret the “Eco Fashion” style in the everyday life?

From now on, driving a 500 TwinAir or riding a 500 bike – POP or Lounge model, the folding bike that has been custom made to go in the boot of the Fiat 500!

FIAT and Vogue request you to answer the question graphically, by creating an ArtDesign that can be printed on bike helmets, which represents an “Eco Fashion” style and which fits the image of an icon like the Fiat 500.

Moreover we must not forget helmets are soon going to be mandatory when on the pedals!

Prize pot € 3,000 euros and designer’s visibility!

First prize:

The best ArtDesign will be selected and acquired by FIAT, receiving a prize of € 2,000. The associated graphics will be printed on bicycle helmets on display and available to purchase in some 500 TwinAir cars, strategically located in Milan on the evening of September 9th. The helmets will be produced in limited edition, and some will be autographed by designers and other celebrities. The proceeds will go entirely to charity for the “Adopt a tree” scheme.

Second and Third Prize:

Two prizes of € 500 each for the second and third best designs, selected and acquired by FIAT to be printed on additional bicycle helmets or to be used for other types of marketing and communications.

Download kit for all technical details and Uploads open July the 29th at Shicon.com

Meanwhile you have all the elements to start development a graphic design around “Eco Fashion” concept.

Remember to insert in the ArtDesign the two logos, 500 and VOGUE.

“With 500 TwinAir the city would be a different story! Write it with us.”

Thanks,

FIAT..

- Qui la versione Italiana del Brief. Above the English Version of the Brief -

Come essere un “Eco Fashionista” nella vita di tutti i giorni? Le migliori risposte grafiche valgono un montepremi di € 3.000!

FIAT si conferma nel 2010 il brand più ecologico e innovativo d’Europa.

Nasce FIAT 500 TwinAir, la prima auto a 2 cilindri con vantaggi concreti per l’ambiente e per chi la possiede:

1) riduzione delle emissioni fino al 30%

2) notevole risparmio di benzina

3) garanzia di elevate prestazioni

4) originalità grazie al nuovo colore Azzurro Volare

Guidarla vuol dire vivere un’Icona “Eco Fashion”.

Dall’incontro di FIAT e Vogue nasce l’idea di presentare insieme la 500 TwinAir in uno degli eventi più attesi dell’anno: “Fashion’s Night Out”,

pensato per animare le strade, la folla, permettere a chiunque di incontrare stilisti e celebrities rendendo per una notte il mondo della moda un luogo innovativo di condivisione. Tutto questo il 9 settembre a Milano.

FIAT e Vogue cercano il vostro Talento per promuovere il lancio in modo unico.

La domanda che vi pongono è:

come interpretare lo stile “Eco Fashion” nella quotidianità?

Da oggi guidando una 500 TwinAir o una Bici 500 in versione Pop o Lounge, la bicicletta pieghevole realizzata su misura per il trasporto nel portabagagli della Fiat 500!

FIAT e Vogue chiedono quindi a voi di rispondere alla domanda graficamente, creando un ArtDesign che può essere stampato su caschetti da bici, che rappresenti uno stile “Eco Fashion” e che si adatti all’immagine di un’icona come la FIAT 500.

Del resto diventando obbligatorio non dobbiamo più dimenticare il casco quando siamo ai pedali!

€3.000 euro di Montepremi e Visibilita’!

Primo premio:

il primo ArtDesign selezionato e quindi acquistato da FIAT ricevera’ €2.000, e la grafica verra’ stampata sui caschetti da bici esposti all’interno di alcune 500 TwinAir adibite a “negozi” e situate in punti strategici di Milano la sera del 9 settembre. I caschi saranno prodotti in edizione limitata, e alcuni saranno autografati da stilisti e altre celebrità: il ricavato sarà interamente devoluto in beneficienza a favore del progetto “Adotta un albero”.

Secondo e Terzo Premio:

altri due premi da €500 l’uno per il secondo e terzo design classificati, selezionati e quindi acquistati da FIAT per un possibile futuro utilizzo sui loro mezzi di comunicazione.

Download kit per tutti i dettagli tecnici ed Upload dei design apriranno ufficilmente il 29 Luglio su Shicon.com

Nel frattempo avete tutti gli elementi per cominciare ad ideare una grafica che sviluppi l’ “Eco Fashion” concept.
Vi anticipiamo che andranno inseriti i due loghi, 500 e VOGUE.

“Con 500 TwinAir in città sarebbe tutta un’altra storia! Scrivila con noi.”

Grazie,

FIAT.

Hi guys, here we are: Cristina Savi, Editor at Verbania News, the one on your right with the Crazy Eco Mask and Giulia Massera the Creative Director at Refashinoso driving an Eco Scooter!

We are here together to launch a challenge today:

“FreeStyle & Refashinoso are Looking for Your Creative Ideas in Recycling Fashion! Because you deserve to Be Unique.!”

What do you have to do? Simply send your ideas to us at refashinoso@shicon.com and info@cristinasavi.it

As you already know Refashinoso is now Partner of FreeStyle Re-loaded it means that we will start to share information and tips about Fashion and Art Recycling.

Among our project:

- Create a network of creative recycling ideas

- Provide the public with more tools, knowledge and tutorials for DIY

- Create a business network where you can find items produced by artists using recycled materials

- Create events to promote this kind of projects

That’s why the best & crazy & original ideas from everywhere will be published here at Refashinoso and at FreeStyle Re-loaded.

You already know that amazing Websites like ThreadBanger, The surfthechannel, mahalo wrote about us and Viceland & Ecofashionworldare our Partner. So what are waiting for?

The first Event to promote the “Eco-Bags” from “Ginko” project created by re-using “Coffe’ Packaging” is June 4, 2010 from 19.30 in Extremadura Cafe – Milan.

Don’t miss this opportunity. See you soon!