by trendhunter.com “Levi’s has created a line of shoes made out of old jeans with the ‘Reused Jean Shoe.’ The ‘Reused Jean Shoe’ takes a few pairs of old jeans for each shoe, because each shoe has the iconic Levi jean pieces—including yellow stitching, coin pocket and stud button. A great reimagining of old jeans for Levi’s!

Levi’s writes: “We’re focused on building sustainability into everything we do. To this end, Levi Strauss & Co. commissioned a scientific life cycle assessment of a pair of Levi’s® 501® jeans and Dockers® Original Khakis.

Our life cycle assessment helped us find out the facts about the climate change, water use and energy impact of each of these products.”

Enjoy Levi’s green denim life!

Shicon.com is running an online ‘Cool Hunting’ competition in partnership with LDF 2010.

What else do you need to know? Simply

1) go out and take your unique eye, camera or mobile with you

2) join in and enjoy the Festival taking brilliantly original photos of the events, people, and designs

3) submit each photo on the “Coolest Brand/Designer” or “Coolest People/Ambient” contest here at shicon.com

4) watch your back because the Shicon team will be there too!

JOIN and WIN €400 prize pot + VISIBILITY!

4 prizes of £100 cash, 2 for each category.

Visibilty means the 4 winning CoolPhotos will may be shown on posters, the guide, online websites or social media at LDF discretion.
The name of the author will always be mentioned.

Be cool, reflect the Festival,

London Design Festival 2010

Talking about the London Cycle Show 2010 I’d like to remember you the Caz Nicklin’s philosophy about the importante of Cycle Chic: “We hope to keep pushing people’s perceptions of cycling and encourage more women to take to wheels by providing products and advice that make sense to the modern woman.”

That’s an amazing project guys: reusing plastic bags to create everything, exactly as you do when you Knit/Crochet using cotton or wool! have a look at this amazing and simple tutorial:

Umbrella’s box magazines holder – thanks to Recycled Crafts Gossip

“Umbrella dryers”: simply use an umbrella to dry your clothes “hang it upside down by the handle for use” by Things Your GrandMother Knew

Umbrella as a sun shade, reusing only the covers thanks to Craftzine

Just open your wardrobe and start to do the same with your friends too. For any questions or if you get some old clothes but you have no idea about how to modify them please email to refashinoso@shicon.com

Then wait for Refashinoso Episode 18 Fashion Tutorial.
See you around

As you already know, at Refashinoso we are addicted to “Be Eco-Fashionoso” and Copenhagen Cycle Chic is one of the most amazing inspiration site talking about how to cycle chic!. I’m going to show you just an examble of the “Guide they’ve created so far!

On the Copenhagen Cycle Chic’s site you can read: “Here in Copenhagen, our bicycles are just tools that we use to get around. We don’t give them names or fetishize about them, we just use them. However, if you going to spend half your life on your bicycle, you may as well personalise it a bit. We see the bicycle, above, quite often around Copenhagen and it is the ultimate personalised example. Simply gorgeous.

I suppose this isn’t really a How To Guide but more of a source of inspiration from the cyclists of Copenhagen to you. With love.

There are different reasons to personalise your bike. To make it look a bit nicer, to make it match your personal style, to hide the rust, to make it less attractive to thieves. Whatever the case, the sky is the limit and only you can make it your own.”

And now have a look at Copenhagen Cycle Chic’s site to find out all the ideas they’ve collected to personalize your bicycle right now! have a green life.