Designersblock is more than a design show, it’s a culture that has grown over 12 years. It has students and graduates together with long established design companies and everyone in between. This year, Designersblock has been an exhibition inside an exhibition. It took place in Earl’s Court, in a pavilion apart, during 100% Design. Among its stands, there was a very strange installation, that looks like a room: the place in which two artistic projects met each other. The two projects are “Invading memories” by Chu YinHua and “Strange•R” by LimWeiLing. Now, they converged in a unique project, then in a unique website too.

It’s not simple to explain the two projects. It’s better to use the words of their founders. “The term Strange•R comes from the word stranger. A Strange•R is an everyday object which once was familiar but now seems strange, having random words deriving from the dreams and experiences of the people in the city applied on them. R is Re-live, Re-born, Re-use, Re-visit, Re-learn, Re-think, Re-create, Rejoice, Relationship… These diverse interpretations will see the transformations of everyday objects into something that can be reapplied into our daily life in a renewed way. At the same time they assume characters that tell of the stories of our city”. We can say the essence of a Strange•R is an “Invading memory”.

People had an active role in the project: they could be “Object Translators”. Their task was to give life to an abandon object. Re-think it. Re-invent it. In a way that allow to see the strangely familiar and the familiarly strange. Results are surprising. And if we do catch hold of the surprising and wonderful in the everyday, let’s think about the limits of what is possible and peraphs you may come face to face with a moment of revelation.


























